Screens Content for Tech Trade Show Booth

Credits

Creative Direction:
dbt Labs Creative Team

About

Bom Bom partnered with dbt Labs to design bold, motion-driven content for their 2025 Snowflake Summit booth. With nearly 20,000 attendees at the event, our goal was to bring their refreshed brand to life while standing out in a packed exhibition hall.

Services

Art Direction

Motion Graphics

Art Direction

Using dbt Labs' new brand system as our foundation, we partnered closely with its design team to transform key graphic elements, like the baton strokes, into engaging, adaptable content for a variety of display formats across the booth.

Design exploration for dbt Labs trade show booth digital signage

Final Direction

The final result was a series of mesmerizing, modular loops built from key elements of the visual identity, paired with simple, elegant motion elements, striking a balance between visual impact and clear communication of dbt Labs' refreshed messaging.

Attention-grabbing by Design

Bold, on-brand, and built to move. From vertical to horizontal displays, everything was designed to enhance the booth experience and draw attention on a busy trade show floor.

dbt Labs trade booth with digital signage reading "use dbt to realize the full potential of your data and AI on Snowflake."

dbt Labs trade booth with digital signage reading "AI is changing how data engineering is done."