Illustration of round character fishing in a river with water droplet character tubing in the river
Client
Lancaster Conservancy
05.2017–06.2018
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Project
Water Conservation Social Media Content
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Credits
Script & Creative Direction, David Lasky
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About
Water conservation, storm runoff, healthy streams — let's be honest, these topics don't exactly dominate public discourse. Lancaster Conservancy aimed to change that by hosting "Lancaster Water Week." They hired Bom Bom to create 4 engaging, witty cartoons that reached 20% of the city's population.
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Services
Character Design
Character Animation
Motion Graphics
Audio Design
Art Direction
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Characters
A number of characters were created for the project. Our heroes are Jimmy, the everyman, and Droppy, who is, well, made of water. A simple 3D rig was created to easily animate their charming personalities.
Jimmy and Droppy characters hugging, text reads 'the goal of Lancaster Water Week...'Jimmy and Droppy playing in river with text that reads 'is to provide fishable,'Jimmy and Droppy playing in river with text that reads 'swimable,'Jimmy and Droppy clinking cups with text that reads 'and drinkable water'Jimmy and Droppy picking up litter with text that reads 'for all of Lancaster County'title card 'visit lancasterwaterweek.org for more information!'