Client
Lancaster Conservancy
06.2018
06.2018
Project
Water Conservation Social Media Content
Credits
Script & Creative Direction, David Lasky
About
Water conservation, storm runoff, healthy streams; let's be honest, these topics don't exactly dominate public discourse. Lancaster Conservancy aimed to change that by hosting "Lancaster Water Week." They hired Bom Bom to create 4 engaging, witty cartoons that reached viewers equal to 20% of the city's population.
Services
Character Design
Character Animation
Motion Graphics
Audio Design
Art Direction
Characters
A number of characters were created for the project. Our heroes are Jimmy, the everyman, and Droppy, who is, well, made of water. A simple 3D rig was created to easily animate their charming personalities.
![Jimmy and Droppy characters hugging, text reads 'the goal of Lancaster Water Week...'](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/5c531da0d8fe7d42a8a206f1_1.jpg)
![Jimmy and Droppy playing in river with text that reads 'is to provide fishable,'](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/5c531da0ee8dc672d231b5ab_2.jpg)
![Jimmy and Droppy playing in river with text that reads 'swimable,'](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/5c531da0a971bbbca0360a10_3.jpg)
![Jimmy and Droppy clinking cups with text that reads 'and drinkable water'](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/5c531da0d8fe7da864a206f2_4.jpg)
![Jimmy and Droppy picking up litter with text that reads 'for all of Lancaster County'](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/5c531da011e3de3ba9f136db_5.jpg)
![title card 'visit lancasterwaterweek.org for more information!'](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/5c531da0d8fe7dfa85a206ee_6.jpg)