Client
Petfive Brands
11.2021
11.2021
Project
The Ideal Scoop Advertisements
Demonstrates
Diverse Creative Capabilities
About
Petfive's "Sustainably Yours" environmentally-friendly cat litter has been a roaring success, but their innovation doesn't stop there. The Ideal Scoop, crafted from 100% upcycled plastic, is designed for swift and efficient use. Petfive partnered with us to create 2 campaigns as innovative as their product.
Services
Creative Direction
Art Direction
Animation
Sound Design
Art Direction
By developing various moodboards and styleframes, we established a design language that ensured visual consistency across both advertisements.
Variations
Petfive required not only 2 ads, but also versions in both English and Portuguese, spanning 3 different aspect ratios. This led to a comprehensive set of 12 deliverables to be used across multiple platforms.
.jpg)
.jpg)
.jpg)
.jpg)
Final Remarks
Rather than adhering to conventional methods, the resulting videos worked to captivate and convert 2 very different audiences while remaining visually consistent.
