Client
Petfive Brands
11.2021
11.2021
Project
The Ideal Scoop Advertisements
Demonstrates
Diverse Creative Capabilities
About
Petfive's "Sustainably Yours" environmentally-friendly cat litter has been a roaring success, but their innovation doesn't stop there. The Ideal Scoop, crafted from 100% upcycled plastic, is designed for swift and efficient use. Petfive partnered with us to create 2 campaigns as innovative as their product.
Services
Creative Direction
Art Direction
Animation
Sound Design
![dot](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/639cd40c66f41641c7e9c6e7_dot_blue.png)
Art Direction
By developing various moodboards and styleframes, we established a design language that ensured visual consistency across both advertisements.
![old centerstage logo](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/623b41843f7b90384c4d0b55_Arty-Text.jpg)
![old centerstage logo](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/65242f8ac61db3dfe09534ed_SY_Scoop-ZA_Dev_05_RM-1.jpg)
![old centerstage logo](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/623b41925c7b88a59df02f3d_SY_Scoop-ZA_Dev_06_RM-1.jpg)
![old centerstage logo](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/623b4205396f3fd8c497b3b8_White-Trash-1.jpg)
![old centerstage logo](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/623b41e5c5c8eb148ef5558a_Flip-Scoop-1.jpg)
![old centerstage logo](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/623b41cf04f7aa2dbcb7bfaa_Flip-Bottles-1.jpg)
![old centerstage logo](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/623b42217ef7919bf4325cfa_SY_Scoop-ZA_Dev_01_RM-1.jpg)
![old centerstage logo](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/623b423dc4149f4327dc9a20_Group-26.jpg)
![old centerstage logo](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/623b4231dec5528d233f26ff_Layer-35.jpg)
![dot](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/639cd40c3c2d58654d611ad9_dot_green.png)
Variations
Petfive required not only 2 ads, but also versions in both English and Portuguese, spanning 3 different aspect ratios. This led to a comprehensive set of 12 deliverables to be used across multiple platforms.
![old centerstage logo](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/623b4a98ed166833f395da33_SY_Pop%204x5_ENG%20(00312).jpg)
![new Centerstage logo](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/623b4ab5d4fd227ed532cf25_VV_Zoom_03-4x5-20sec_PT%20(00270).jpg)
![old centerstage logo](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/623b4ae4691d3aa26354d894_SY_Zoom_03-1x1-20sec_ENG%20(00273).jpg)
![new Centerstage logo](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/623b4aff5c7b88659bf08746_VV_Pop%201x1_PT%20(00298).jpg)
![dot](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/639cd40c7a191c73bbc08b2a_dot_yellow.png)
Final Remarks
Rather than adhering to conventional methods, the resulting videos worked to captivate and convert 2 very different audiences while remaining visually consistent.
![Colorful ribbon elegantly wrapped around a cat litter scoop](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/623b478c387ad06197b2d753_SY_Zoom_Still-01.jpg)
![old centerstage logo](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/623b4706dec552a0683f57b9_SY_Pop_Still-03.jpg)
![new Centerstage logo](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/623b4799a84b682fd4e0a461_SY_Zoom_Still-03.jpg)
![Colorful bits of plastic scrunched into a ball](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/623b475e3f7b902c364d3a66_SY_Pop_Still-02.jpg)
![old centerstage logo](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/623b47b120c10a4f87a3290e_SY_Zoom_Still-07.jpg)
![new Centerstage logo](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/623b47ca758ab514acf0388e_SY_Pop_Still-06.jpg)