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Client
april
01.2023–10.2023
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Project

Rebrand and website for AI-powered tax platform

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About
“april” is a revolutionary AI-based approach to tax technology. Seamlessly integrated into places users already make their financial decisions, april provides personalized tax insights and a unique, mobile-first tax filing experience. Bom Bom was entrusted to refresh april’s visual identity and develop a comprehensive marketing website aimed at education and converting leads.
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Services
Branding
Copywriting
Web Design & Development
Illustration
Motion Graphics
Search Engine Optimization
Laptop displaying april tax solutions website
Smartphone displaying april tax solutions website business card design for april tax solutions
hero image of woman walking dog in the park reads "make tax filing feel like a walk in the park"3D render of april tax solutions embedded technology
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Branding
Modular design components, including an extensive color palette and a library of 3D illustrations, were developed to give the identity a flexibility that mimics april's innovative approach to tax technology. Press outlet Agency Daily says “These elements collectively tell the story of a tax platform built to be embedded and customized, with an AI-powered personalized tax filing experience as singular as every taxpayer.”
april tax solutions color palette
expanded color palette for april tax solutionstypography for april tax solutionsdoodad collection for april tax solutionsbackground collection for april tax solutions
hip young woman holding phone with april optimizer UI overtopmother holding up toddler with april filer UI over top
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Marketing Website
april's B2B marketing website pulls double duty by educating users about their innovative tech and communicating distinct value propositions to a diverse audience, including fintech companies, banks, payroll providers, developers, end-users and potential talent. The website’s page builder and CMS were customized to meet the marketing team’s unique needs and to empower internal control. Various integrations bring together support, recruiting and lead capture tools into a dynamic website designed for high-speed growth.
Visit Website ↗
collection of april website designs
april typography and iconographyapril tax solutions blog on smartphone
various mobile website designs for april tax solutionsvarious website designs for april tax solutionswoman holding ipad displaying april tax solutions website
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Client Testimonial
“The partnership with Bom Bom was deeply collaborative from the jump. They dove deep enthusiastically into our business and technology to best understand how we needed the visual system to tell the many facets of our story. They elevated the caliber of our design system and helped us find a CMS that allowed us flexibility and autonomy. One of THE best decisions I made last year was to hire Bom Bom!” — VP, marketing, april