Hotel Rock Lititz marquee
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Client
Hotel Rock Lititz
03.2018–10.2018
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Project
Hotel Branding, Collateral, Website & Environment
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Credits
Interior, Stephanie Kicera.
Web Dev, GoodThree.
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About
Before Hotel Rock Lititz broke ground on their unique hospitality concept, they hired Bom Bom to develop a visual identity inspired by the concert-touring industry. Located on the world's most innovative campus for live event production, this boutique hotel offers guests a rare peek backstage.
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Services
Branding
Print Collateral
Website Design
Illustration
Environment Design
Hotel Rock Lititz logos in 4 configurationsHotel Rock Lititz sign on hotel exterior
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Branding
The Hotel's responsive branding system was inspired by ephemera surrounding the concert-going experience, most notably design motifs from concert tickets. The various pieces of collateral marry the nostalgia of the mid-century with modern touches.
various Hotel Rock Lititz collateral including business cards, hotel keys, do not disturb signs and ID badgesHotel Rock Lititz business cards featuring gold foil accents
three color variations of Hotel Rock Lititz key cardsHotel Rock Lititz ID badge designHotel Rock Lititz do not disturb door hangersisometric perspective of Hotel Rock Lititz brand guidelines document
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Environment Design
In collaboration with the Hotel's interior designer, Stephanie Kicera, Bom Bom designed a number of unique environmental elements, including a chainmail drape for the lobby featuring a rendered sound wave from Fleetwood Mac's "The Chain," 8 procedurally generated wallpapers for guest rooms showcasing 100+ unique tour passes and 2 massive bathroom murals inspired by road case stencil typography.
gold and black chainmail featuring a soundwave design
stenciled typography that says 'UNDER PRESSURE'stenciled typography that says 'GIMME SHELTER'
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Website
Bom Bom designed the comprehensive Hotel Rock Lititz website with bookings in mind. Prominent calls to action and a booking widget make securing a room quick and easy. Under Bom Bom's direction, GoodThree implemented a responsive front-end and a flexible, user-friendly content management system to give the Hotel's staff complete control over content, empowering them to add offers, photos and reviews as they wish.
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Hotel Rock Lititz website homepage designHotel Rock Lititz website mocked up on 3 mobile devices