The Hotel's responsive branding system was inspired by ephemera surrounding the concert-going experience, most notably design motifs from concert tickets. The various pieces of collateral marry the nostalgia of the mid-century with modern touches.

In collaboration with the Hotel's interior designer, Stephanie Kicera, Bom Bom designed a number of unique environmental elements, including a chainmail drape for the lobby featuring a rendered sound wave from Fleetwood Mac's "The Chain," 8 procedurally generated wallpapers for guest rooms showcasing 100+ unique tour passes and 2 massive bathroom murals inspired by road case stencil typography.

Bom Bom designed the comprehensive Hotel Rock Lititz website with bookings in mind. Prominent calls to action and a booking widget make securing a room quick and easy. Under Bom Bom's direction, GoodThree implemented a responsive front-end and a flexible, user-friendly content management system to give the Hotel's staff complete control over content, empowering them to add offers, photos and reviews as they wish.