Client
Hotel Rock Lititz
10.2018
10.2018
Project
Hotel Branding, Collateral, Website & Environment
Credits
About
Before Hotel Rock Lititz broke ground on their unique hospitality concept, they hired Bom Bom to develop a visual identity inspired by the concert-touring industry. Located on the world's most innovative campus for live event production, this boutique hotel offers guests a rare peek backstage.
Services
Branding
Print Collateral
Website Design
Illustration
Environment Design
![Hotel Rock Lititz logos in 4 configurations](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/5e4ad4215db39e39c85f7261_Responsive%20logo.jpg)
![Hotel Rock Lititz sign on hotel exterior](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/5e4b09b18dfdc9f830aa37bd_HotelSign.jpg)
Branding
The Hotel's responsive branding system was inspired by ephemera surrounding the concert-going experience, most notably design motifs from concert tickets. The various pieces of collateral marry the nostalgia of the mid-century with modern touches.
![various Hotel Rock Lititz collateral including business cards, hotel keys, do not disturb signs and ID badges](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/5e4ad326e7052323434268ab_HRL_RM%20Collateral_v1_AT.jpg)
![Hotel Rock Lititz business cards featuring gold foil accents](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/5e4ad33749a3f5f1a9f2c2f2_HRL_Business%20Cards_v1_AT.jpg)
![three color variations of Hotel Rock Lititz key cards](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/5e4ad36c5db39e3a285f70a2_HRL_Pass%20Top_v1_AT.jpg)
![Hotel Rock Lititz ID badge design](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/5e4c3e52fdfb2d3b4c444faf_Lanyard.jpg)
![Hotel Rock Lititz do not disturb door hangers](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/5e4ad350e70523b1954284a6_HRL_Hangers_v1_AT.jpg)
![isometric perspective of Hotel Rock Lititz brand guidelines document](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/5e4ae3463871c5f35d7977db_HRL_Brand%20Guide_v1_AT.jpg)
Environment Design
In collaboration with the Hotel's interior designer, Stephanie Kicera, Bom Bom designed a number of unique environmental elements, including a chainmail drape for the lobby featuring a rendered sound wave from Fleetwood Mac's "The Chain," 8 procedurally generated wallpapers for guest rooms showcasing 100+ unique tour passes and 2 massive bathroom murals inspired by road case stencil typography.
![gold and black chainmail featuring a soundwave design](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/5e4ae54198100298038d4097_Daisy%20Chain%20v3.jpg)
![stenciled typography that says 'UNDER PRESSURE'](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/5e4ae59e7700284e13a6558d_Mural%201%20copy.jpg)
![stenciled typography that says 'GIMME SHELTER'](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/5e4ae5b4b336144b987deb2e_Mural%202.jpg)
Website
Bom Bom designed the comprehensive Hotel Rock Lititz website with bookings in mind. Prominent calls to action and a booking widget make securing a room quick and easy. Under Bom Bom's direction, GoodThree implemented a responsive front-end and a flexible, user-friendly content management system to give the Hotel's staff complete control over content, empowering them to add offers, photos and reviews as they wish.
Visit Website ↗![Hotel Rock Lititz website homepage design](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/5e4c1d8c5cfa1d8bc7c2784b_Homepage%20v2.jpg)
![Hotel Rock Lititz website mocked up on 3 mobile devices](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/5e543e65dcfd2613609d2f9c_Mobile%20comps.jpg)