Bom Bom was trusted to help Nicole Calta, founder and master stylist, realize her vision of a NYC-style salon in a small city. Postured in its minimalism, the wordmark leaves nothing in the way of The Charlee's true focus — utmost dedication to ever-evolving craft, impeccable style and genuine customer care.
Services
Branding
Print Collateral
Website Design
Website Development
Copywriting
Brochure
Bom Bom designed an elegant 24-page brochure outlining The Charlee's space, mission and services. The cover features bronze foil stamping to match the collateral and a vellum flyleaf for an additional upscale touch. Hand-drawn elements serve to contrast the big-city starkness with a warm sense of humanity.
Website
Bom Bom created a fully responsive website to drive awareness and bookings for the salon. Messages of self-love and empowerment throughout the site reflect the transformative feelings The Charlee aims to bestow upon its clients.
