profile of millennial girl in funky clothes blowing a bubble out of gum
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Client
The Charlee
03.2018–05.2018
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Project
Hair Salon Branding & Collateral
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Credits
Photos, Ali & Paul Co.
Wardrobe, Marie Kojitani.
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About
Bom Bom was trusted to help Nicole Calta, founder and master stylist, realize her vision of a NYC-style salon in a small city. Postured in its minimalism, the wordmark leaves nothing in the way of The Charlee's true focus — utmost dedication to ever-evolving craft, impeccable style and genuine customer care.
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Services
Branding
Print Collateral
Website Design
Website Development
Copywriting
The Charlee logo over multiple images of attractive millennials with good hairThe Charlee salon's front desk
The Charlee salon's outside signageA book inside a transparent bag with The Charlee salon's logo on it
Business and reservation cards with gold foil accents sitting on small pieces of marbleReservation cards with gold foil accents resting on a piece of marble alongside a pair of scissors
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Brochure
Bom Bom designed an elegant 24-page brochure outlining The Charlee's space, mission and services. The cover features bronze foil stamping to match the collateral and a vellum flyleaf for an additional upscale touch. Hand-drawn elements serve to contrast the big-city starkness with a warm sense of humanity.
The Charlee salon's brochure cover with gold foil logoInside spread of The Charlee salon's brochure featuring multiple images of attractive millennials with good hair
Vellum fly-leaf inside The Charlee salon's brochure
Inside spread of The Charlee salon's brochure featuring multiple image of the salon's exterior and interiorInside spread of the salon's brochure featuring a coy blonde woman. Text reads "Life ain't perfect but your hair can be"
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Website
Bom Bom created a fully responsive website to drive awareness and bookings for the salon. Messages of self-love and empowerment throughout the site reflect the transformative feelings The Charlee aims to bestow upon its clients.
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