Client
If You Plan
08.2021
08.2021
Project
Personal Budgeting & Financial Forecasting App
Demonstrates
A Unique Approach to a Crowded Market
About
Personal budgeting start up If You Plan partnered with Bom Bom to develop a brand strategy and visual identity for their upcoming financial forecasting & budgeting app that would help them stand out in the crowded financial product space.
Services
Brand Strategy
Visual Identity
![If You Plan social media post branding mockup](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/613124c1885d089184780176_IYP%20Phone%20v1.jpg)
![If You Plan business card](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/6148aa8bf03cd4cd4b0e5085_IYP%20Business%20Cards_v2.jpg)
![If You Plan website mockup on tablet device](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/613125ec885d08918d780e93_IYP_Case%20Study%20Crop_v1_AT.jpg)
Brand Strategy & Visual Identity
Through the strategy process, Bom Bom helped identify If You Plan’s brand personality, target audience and positioning. The underscore in their logo is a nod to data terminals and is used as a graphic motif to display the benefits of the app or a user’s financial goals.
![If You Plan logo](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/6131249753132e537f37d203_IYP%20Logo%20v1.jpg)
![If You Plan app icon](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/6131249d4809a8322921ff53_IYP%20App%20v1.jpg)
![If You Plan social media post branding mockup](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/61312538ce552a0310caa612_IYP%20Social%20v1.jpg)
![If You Plan billboard mockups](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/61327b1c3ea6b70e9f15df25_IYP%20Billboards%20v2.jpg)
![If You Plan illustration on laptop](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/613279d2893e172d5f4950f2_IYP%20Laptop%20v1.jpg)
Grid Motif
A simple, yet engaging layout motif was developed to empower the client's ability to quickly produce in-brand graphics.
!["Be flexible in strategy"](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/613129cca21fc8fe756dcd48_IYP%20Flexible.jpg)
!["Etch your goal in stone."](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/613129d3ac780814092fb2ca_IYP%20Goal.jpg)
![IYP branding mockup](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/61325c57db96ae069cdea51b_Grid%203.jpg)
![IYP branding mockup](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/61325c414d92e35921b946c4_Grid%201.jpg)
![IYP branding mockup](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/613128b216cbd3d70f4b4f97_IYP%20Grid%20v2.jpg)
![IYP branding mockup](https://cdn.prod.website-files.com/5a9d9893da615c00014b2f9d/61312a20116e9001dce5efe8_IYP%20Grid%20v3.jpg)
Client Testimonial
“Bom Bom's process really helped us hone some of the foundational ideas of the company and product.” — If You Plan Founders