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Client
If You Plan
08.2021
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Project

Personal Budgeting & Financial Forecasting App

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Demonstrates
A Unique Approach to a Crowded Market
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About
Personal budgeting start up If You Plan partnered with Bom Bom to develop a brand strategy and visual identity for their upcoming financial forecasting & budgeting app that would help them stand out in the crowded financial product space.
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Services
Brand Strategy
Visual Identity
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Brand Strategy & Visual Identity
Through the strategy process, Bom Bom helped identify If You Plan’s brand personality, target audience and positioning. The underscore in their logo is a nod to data terminals and is used as a graphic motif to display the benefits of the app or a user’s financial goals.
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Grid Motif
A simple, yet engaging layout motif was developed to empower the client's ability to quickly produce in-brand graphics.
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Client Testimonial
“Bom Bom's process really helped us hone some of the foundational ideas of the company and product.” — If You Plan Founders